4 Great Waysto Market Your Shopify Store In 2020
The ecommerce industry is growing by the minute. As of 2016, the mobile share of ecommerce sales grew above 50%. Estimates show that this figure will rise above 70% by 2020. Following this rate of growth, 2020 promises to be a big year for e-commerce.
Shopify’s eccommerce platform is one of the biggest ecommerce platforms in the world and it is still growing. As a Shopify store owner, it is pertinent that you grow along with the platform in order to make more sales. With that in mind, here are the four different ways to market your Shopify store in 2020. Ideally, you should be using all of these in tandem to get the best results.
- Micro-influencer marketing
Previously, store owners splurged quite a bit on paying celebrities to market their products. However, recent studies have shown that while micro-influencers have much smaller audiences, their level of engagement with their audience is greater. In this case, the number of followers does not matter, the engagement and reach do. As such, you should sure to work with them to market your Shopify store.
- Video content
Over the years, the use of videos to advertise products has increased in popularity. This is because it has gotten much cheaper and easier to create videos. Using engaging videos to market your Shopify store is a great way to make sales, as 50% of people say they’d rather see a video than other forms of advertisements. In making videos, you are helping to fulfill this expectation and engage your potential customers with these videos.
- Personalized marketing
More and more, digital marketers are using personalized means of reaching their target audience. 2020 will be the year of personalization when it comes to marketing products. Build your Shopify store with your target audience in mind, and go the extra mile by letting customers personalize products to their taste. Not only can you give them this option, but also you can send special packages and offers to them to ensure their loyalty.
- Social media marketing
Social media is one of the best ways to market your Shopify products. There are various social media platforms available, and they are being continually updated by the minute. There are probably more updates to come by 2020, so watch out for them and be sure to use them to improve your social media marketing efforts. In addition to this, you need to make sure that you target the social media platforms and communities that you think your target audience is spending time on. To find this out, do your own research and look into the types of users on the platforms you are looking to market on.
Ultimately, you’ll wantto stay on top of the trends in the ecommerce industry and tweak your marketing strategy continuously. Good marketing is all the luck you’ll need to generate sales and make your Shopify store a success.
